As many of you will know, we launched Plant Pack in April when garden centre closures meant that millions of plants were at risk of going to waste. This came at the busiest time of year for the gardening industry, and when lockdown meant countless people around the country wanted mood-posting plants delivered to their door. The situation put growers - many of whom are small, family-run businesses- in an impossible situation, with plants they had grown carefully for months trapped, unable to reach the customers who would love them.
Plant Pack started to prevent waste, support British growers, and support charities at the heart of the COVID response.
5 months later, we’re proud of what we’ve achieved: we’ve salvaged more than 40,000 plants, shipped thousands of orders, worked with 8 growers, and donated over £14,000 to charity.
Launching Plant Pack has taught us a great deal about the industry and what customers need, and we believe there are some long-term opportunities to help people choose the right plants, care for them, and gain all the benefits that come with growing at home: from learning about nature, to supporting urban biodiversity, creating a beautiful environment, and growing your own food.
We’re very excited about the future of the business, and wanted to let you know that we’ve received funding and a place on a start-up accelerator programme which starts in September. We’ll be in a cohort of 10 other start-ups all focused on building companies that will have a positive impact.
We never could have got this far without you- our customers- so want to say a big thank you for helping us to reach this point. It’s early days, but we’re very passionate about making gardening open to all and building an environmentally sustainable business, and can’t wait to get going!
This means we’re going into hibernation.
In the next few months, we would love your help. We’re planning to speak to as many customers as possible to find out what you want and how Plant Pack can solve any problems you have with gardening and growing.
We’re ready to think big and are looking for inspiration!
Would you be interested in doing a 30 minute call for us to ask you some questions? CLICK HERE to sign up.
A little bit about us…
We’re Tom and Miranda. We met at innovation company ?What If!, where we worked together and bonded over our common interests- growing tomatoes, sustainability, and tennis being some of them! Tom has a background in technology, while Miranda used to work in marketing. We’re excited- and very nervous!- about taking the leap and working on Plant Pack full time.
We look forward to sharing our progress with you. Look out for a monthly newsletter with updates on what we’ve been up to, and first access to what we launch! We'll also keep sharing plant and growing inspiration on Instagram, as well as supporting our charity partner, Thrive.
Thanks again for all your support.
Miranda & Tom